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The politics driving China's hellish lockdowns_我的网站

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[ 资讯] 5月29日，新款沃尔沃S90(参数|询价)正式上市，新车共推出7款车型，限时参考尊享价区间为30.09-45.49万元。在新车上市后，我们对沃尔沃汽车大中华区销售公司总裁于柯鑫进行了采访。    Beijing, Oct 21 (UNI) The world has largely moved on from Covid -- except for China, where towns and cities are still shut down overnight.
And that's unlikely to change soon, judging by President Xi Jinping's opening speech at the Communist Party Congress on Sunday, BBC reported.
China -- and even the world -- was hoping for a hint of relaxation. But Xi, who is set to be handed a historic third term to lead the Party, said that the government would not "waver" in its commitment to record zero cases.
Driven by Xi's approval, China's lockdowns have been incessant, unpredictable and hellish by most accounts.
They have sparked food shortages, crippled healthcare access, hit the economy hard and even spurred rare signs of protest, the BBC reported.
But Beijing has clung to zero-Covid, which has come to define Xi's rule and the authoritarian bureaucracy at his disposal like almost no other policy.
The BBC found that since March, China has partially or fully locked down 152 prefecture-level cities, affecting a population of more than 280 million. But 114 of those have been locked down just since August, as the Party Congress approached.
Beijing is the only major city to have avoided a full lockdown so far. Residents half-jokingly observe that the capital has managed this by locking down the rest of the country when needed.
However on Thursday some housing estates and shopping centres in Beijing were being locked down after a steep rise in cases.
China's bureaucrats have certainly found inventive new ways to describe lockdowns. The measures had become so controversial and dreaded that confusing official-speak was one way to make them more palatable, the report said.
So they used phrases like "stasis management", "at-home stillness" or to be clearer, "stillness throughout the whole region" or "stop all unnecessary movement".
Then came "temporary societal control", which authorities said was not a "lockdown" but reduced movement that somehow would not affect the "normal order of production and life". And yet "the public was asked not to go out unless necessary".
"Enclosed management" was another new phrase invented in the southern province of Guangdong. It means that the village, district or residential compound is enclosed, with checkpoints at entrances and exits. People and vehicles are allowed to enter and leave with passes, the BBC reported.
People who do not live or work in the enclosed area are not allowed to enter. But, residents were told, it's not a lockdown.
When track-and-trace methods started to grate, eager officials came up with an alternative: "temporal and spatial overlapper". The sci-fi-inspired phrase refers to someone whose location, tracked by their phone, has overlapped in time and space with someone else who is Covid-positive.
Rather than tell people not to visit their hometowns during this year's Spring Festival, the governor in Dancheng County in central Henan province warned them that "those who come home with malicious intent will first be quarantined, then be detained", the report said.
Experts also say China's bureaucracy is far more centralised under Xi - it's a reversal of the decentralisation that began after China introduced economic reforms. What that means now is that bureaucrats enforce Xi's signature policies with zeal.
UNI MR。今年是沃尔沃转型新能源元年，沃尔沃将会专注做好三件事，打造好的产品、做好营销宣传工作以及做好透明服务。
打造好的产品：产品大年，共推出7款新车今年将会是沃尔沃的产品大年，计划共推出7款新车，其中新款XC90和新款S90已经分别在4月和5月完成上市。在接下来的6月份将会推出新款XC60，具体的上市时间定档在6月26日。

B | 7月份会推出EX30 Cross Country，而今年最重磅的产品XC70将会在9月上市，在年底还将会推出两款纯电动车型，预计分别会是EX90和ES90。

简单回顾新车，新款XC60外观将会换装最新的家族式设计风格，采用非对称式格栅设计，同时在车身颜色和轮圈样式方面预计也会提供新选择。

C | 内饰将会换装11.2英寸中控屏，动力预计依旧会采用2.0T轻混以及2.0T插混两种选择。

沃尔沃XC70是基于沃尔沃全新SMA架构的首款车型，其将会采用1.5T发动机与电机组成的插电混动系统，纯电续航可达200公里。

D | 沃尔沃XC70此前已经完成外观发布，其长宽高分别为4815/1890/1650mm，轴距为2895mm，您可以点击《全新沃尔沃XC70正式首发》详细了解。此外，本次专访中透露，新车的智能座舱和驾驶辅助方面也十分值得期待。做好营销宣传工作：让安全深入人心，让价格更透明沃尔沃作为百年车企，从1944年首创笼式车身、到1959年发明三点式安全带、再到1998年首创动态稳定技术，安全已经成为沃尔沃的信仰。不过在新兴起的年轻消费者当中，很多人并不知道沃尔沃的安全标签，随着安全性再次成为2025年备受关注的话题，沃尔沃也要着重宣传自己的安全标签。

对于安全的宣传，沃尔沃采取了三部曲的策略。在上海车展上带来了新款XC90的透明展示车，为消费者展示品牌在车身结构安全方面的领先技术。

E | 不过有不少人表示这次展示并不够直观，所以在这次新款S90的上市发布会中，我们带来了多个车身零部件并花费大量时间进行讲解，希望可以让大家能够更直观的了解。而在6月新款XC60上市时，我们还计划打造场景化演示，比如感受30km/h的情况下发生碰撞，届时相信您一下就能体会到安全带的重要性。

除此之外，从4月新款XC90上市开始，沃尔沃也引入了限时尊享价策略。

F | 此前虽然沃尔沃在经销商端也有可观的优惠，但是如果不进店的话很多人都不知道沃尔沃的车到底卖多少钱，所以可能直接被指导价劝退。另外随着市场价格战愈演愈烈，如果靠经销商调整价格，那么可能每周的行情都不一样，这就可能会让老车主产生背刺的感觉，严重影响好感度。所以在进行权衡之后，推出了全国统一的一口价政策，不仅让更多的人了解到沃尔沃的市场行情，同时也让价格更透明，更稳定。值得一提的是，新款XC90在上市后的进店量和成交量都取得了不错的提升，期待新款S90也能取得优异市场表现。做好透明服务：推出App全程留痕 做汽车界的“胖东来”在本次专访中，于柯鑫略显无奈并幽默的表示，其实App全程留痕在上海车展上便已经推出，不过可能在车展上大家的注意力都被新款XC90的价格以及代言人胡歌的魅力吸引，除了沃尔沃车主之外，并没能让更多的人了解到这项业务。所以这一次我又再次重申，希望能够被更多的消费者看到。

App全程留痕包括购车透明、养修透明和置换透明，如果您购买新车，那么首先价格是透明的。在之后的用车环节当中，保养和维修如果全部是在4S店进行，那么也会留下相应记录，并且在保养/维修过程中，还可以通过App进行实时查看，做到全程透明。

G | 如果用车期间全程在4S店保养维修，在后续也能够获得更高的二手估值。如果购买二手车，那么通过全程留痕也能对车况有着更清晰的了解，提升信任感。以上就是本次专访的内容概括，更多内容我们将在后续整理好速记进行补充，记得关注。（文/ 郭辰）

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Published on:07:19:45


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