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2025浙江文旅总评榜揭晓，最大赢家是桐庐_我的网站
A | 今年夏天，桐庐OMG心跳乐园自带“天庭混响”的NPC“龟仙人”火爆全网。
A foreign guest tries to use the "Meet China" Inbound Tourism Digital Consumption Screen in Yuyuan Garden, Shanghai, east China, Sept. 27, 2025. (Xinhua/Chen Haoming)Heatwaves sweeping across Europe this summer have made air conditioners a hot commodity. For many European consumers, however, the challenge was not only purchasing a cooling device, but also having it delivered and installed quickly.
Joybuy, the European online retail business of Chinese e-commerce giant JD.com, has addressed this demand by taking its integrated delivery-and-installation service to overseas markets.
Through its European logistics network, the company enables consumers in over 30 cities, including Paris and London, to receive same-day delivery and installation of air conditioners when orders are placed in the morning.
"Highly efficient" and "beyond expectations" are phrases frequently used by European consumers to describe the service.
By 2025, JD.com had established nearly 200 bonded warehouses, direct-mail warehouses and overseas warehouses across 25 countries and regions worldwide, according to Feng Lei, vice president of JD.com. In Europe alone, the company had built over 60 warehousing and delivery sites, supporting high-quality delivery services for overseas consumers.
Chinese services are increasingly gaining recognition worldwide. For many overseas visitors, China has become a destination not only for shopping, but also for experiencing innovative and personalized services, including autonomous driving, integrated bath and spa services, customized healthcare, intelligent robots and traditional Chinese medicine (TCM) therapies.
Foreign trainees learn Baduanjin, a traditional breathing and stretching exercise, in Sanya, south China's Hainan Province, Aug. 7, 2025. (Xinhua/Guo Cheng)
According to the National Immigration Administration, China received 22.91 million inbound foreign visitors in the first half of 2026, up 20.4 percent year on year. Visa-free entries accounted for 77.7 percent of this total.
Da Ren Tang, a century-old TCM brand in north China's Tianjin Municipality, has launched a TCM-themed tourism program that offers overseas tourists various products, health consultations and wellness experiences.
The program features seasonal tea tasting, meridian massage sessions and herbal pill-making activities, helping visitors explore the connection between traditional culture and modern life.
To better serve international travelers, Umetrip, a Chinese aviation travel service platform, has launched HiChina, a one-stop travel service tool designed to help international visitors plan their trips in China.
The platform offers multilingual flight searches, online check-in, electronic boarding passes and real-time alerts. It also integrates practical functions including electronic arrival card application, English map navigation, NFC-enabled public transport payments, real-time translation and tax refund location searches.
By covering the entire travel process from arrival to departure, the platform aims to make traveling in China more convenient for international visitors.
"We use digital services to enhance the reputation of 'Chinese services,' helping unlock the potential of inbound consumption and increase the global influence of 'China Travel,'" said Liu Feng, vice president of Umetrip.
In March, China introduced a package of measures to boost travel service exports and expand inbound consumption. These initiatives include optimizing tax refund services for departing visitors, launching multilingual versions of lifestyle service applications, and further streamlining visa procedures to enhance foreign tourists' consumption experience in China.
Foreign residents in China have also witnessed firsthand the rapid upgrading of the country's service consumption.
Ivan Monich, a Russian teacher at Tianjin Foreign Studies University who has lived in China for many years, described the convenience brought by digital services as part of "the comfort of life in China."
In his view, mobile applications that combine navigation, real-time traffic information and ride-hailing services have made travel much easier. "Everything I need is right there in one app," Monich said.
Wang Yiming, former vice president of the Development Research Center of the State Council, said that China's 15th five-year plan (2026-2030) for expanding consumption emphasizes "orderly relaxing control over market access in the service sector and optimizing the market access environment for new business forms and new sectors," creating favorable conditions for the development of China's service consumption.
Liu Xiaolong, global partner of U.S.-based management consulting firm Kearney Management Consultants, said that as China's service consumption continues to move toward higher quality and more experience-oriented offerings, the country will become an important market for global service enterprises.
China is also expected to provide new ideas and opportunities for the global service consumption sector through innovations in cultural intellectual property, consumption models and other areas, Liu said.
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B | 不少年轻人专门打飞的奔赴桐庐，就为了和他“对个暗号”。而奥运冠军全红婵的到来，更是将热度推向新高潮，全网相关话题累计曝光量突破两亿。流量洪流中，“中国最美县”桐庐稳稳接住了这波“泼天的富贵”。昨晚，作为省内颇具行业影响力的年度文旅评选活动——“文旅·生长与治愈”2025浙江文化和旅游总评榜揭晓，现场颁布的九大榜单中，桐庐独占六席，成为最大赢家。桐庐获得的六项荣誉，除“十大宝藏小城”外，在细分赛道同样收获满满：“戏水王国·浪在桐庐”品牌营销入选2025浙江城市文旅品牌创新宣推案例，2026年该IP升级为“戏水王国·桐庐真能野”；杭州OMG心跳乐园同时摘得2025“浙江潮玩景区”和“浙江年度宠物友好目的地”两项荣誉；桐庐天空秘岭民宿获评2025浙江十大“心动”民宿小院；桐庐县文旅投资集团营销部负责人陈琛荣膺2025浙江年度文旅主理人。一座江南小城，凭什么能够横扫榜单？从数据上来看，2025年桐庐全域游客1328.6万人次，同比增长13.5%。旅游收入同比增速杭州第一，其中国内旅游收入和入境旅游收入都位列杭州第一，过夜游增速杭州第一。2026年春节、“五一”假期，游客量与旅游收入再攀新高，相继登上马蜂窝、同程旅行等全国热门县域旅游目的地榜单。真正打动远方来客的，是桐庐把山水玩出了“野”味，多点开花的业态融合。
C | 这里有62处新业态项目，数量全市第一。严子陵钓台不再只是“坐看富春山居”，而是变成沉浸式山水戏剧场，今年“五一”游客量同比大涨65.3%；OMG心跳乐园带着游客“上天入地”，华东最野的8条峡谷漂流、高空滑翔伞、ATV越野构成水陆空全栖运动版图；总投资20亿元的开元森泊度假乐园开园即火爆，一跃成为华东亲子度假新地标……锁定夏日赛道，桐庐还将“戏水王国·浪在桐庐”IP进一步升级为 “戏水王国·桐庐真能野”，自制微电影《桐庐给你降降火》刷屏朋友圈，全网招募“野王”开启挑战赛，线上曝光超30亿次。
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